Bonjour!
Copywriting, creative strategy and AI
Hey, I’m Sophia.
I’ve spent 15+ years copywriting and crafting brand voices that stick, from billion-dollar brands to cult-favorite startups (see a sample of brands at the bottom of this page). Now I help humans and machines sound like your brand, then train your team to keep it going without me.
Here’s the thing about AI:
It’s a tool we all need to use, but we have to use it right Maybe you’ve already tested it out, and it just doesn’t hit. Why? Because you’re not using it like a copywriter. That’s where I come in.
Fact: good copy examples and prompts get great results. You just need to think like a copywriter. Or let me do the writing magic for you, no AI necessary. That’s always an option too.
What I build:
• Brand voice docs the whole team is obsessed with
• Ads that convert
• Custom GPTs trained to write like you, fluent in the tone we establish
• Website copy that makes people say “Yes, this is exactly what I need.”
• Evergreen + evolving prompt libraries
What I actually do:
• Strategy sessions so chill your team won’t notice they’re becoming copywriters.
(If I turned a backend dev into a headline machine, imagine what I can do with your crew.)
• Brand systems that make every asset, from pitch decks to IG captions, sound awesome
• Custom AI builds for founders and teams who want consistent copy without outsourcing every word
• App copy & lifecycle messaging that turns user data into clarity, warmth, and conversion
Come for the words. Stay for the existential clarity.
Get in touch ⬇️
I’ve spent 15+ years copywriting and crafting brand voices that stick, from billion-dollar brands to cult-favorite startups (see a sample of brands at the bottom of this page). Now I help humans and machines sound like your brand, then train your team to keep it going without me.
Here’s the thing about AI:
It’s a tool we all need to use, but we have to use it right Maybe you’ve already tested it out, and it just doesn’t hit. Why? Because you’re not using it like a copywriter. That’s where I come in.
Fact: good copy examples and prompts get great results. You just need to think like a copywriter. Or let me do the writing magic for you, no AI necessary. That’s always an option too.
What I build:
• Brand voice docs the whole team is obsessed with
• Ads that convert
• Custom GPTs trained to write like you, fluent in the tone we establish
• Website copy that makes people say “Yes, this is exactly what I need.”
• Evergreen + evolving prompt libraries
What I actually do:
• Strategy sessions so chill your team won’t notice they’re becoming copywriters.
(If I turned a backend dev into a headline machine, imagine what I can do with your crew.)
• Brand systems that make every asset, from pitch decks to IG captions, sound awesome
• Custom AI builds for founders and teams who want consistent copy without outsourcing every word
• App copy & lifecycle messaging that turns user data into clarity, warmth, and conversion
Come for the words. Stay for the existential clarity.
Get in touch ⬇️
Contact
hello at softandwordy dot com
Website design by
hello at bgamm dot com
Meet my clients
